{"id":13688,"date":"2016-04-25T00:00:00","date_gmt":"2016-04-24T22:00:00","guid":{"rendered":"http:\/\/shoelifer.com\/2016\/04\/25\/fifi-awards-et-le-gagnant-est\/"},"modified":"2020-08-30T13:09:53","modified_gmt":"2020-08-30T12:09:53","slug":"fifi-awards-et-le-gagnant-est","status":"publish","type":"post","link":"https:\/\/serafina-hub.com\/new_en\/beaute\/actu-beaute\/fifi-awards-et-le-gagnant-est\/","title":{"rendered":"Fifi awards: et le gagnant est&#8230;"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Si le 7<sup>e<\/sup> art a ses Oscars et ses Ours, le parfum a ses <a href=\"https:\/\/fifiawards.fr\" target=\"_blank\" rel=\"noopener noreferrer\">FiFi Awards<\/a>, preuve que l\u2019univers du parfum sait lui aussi d\u00e9rouler le tapis rouge, braquer les projecteurs sur ses \u00e9toiles montantes et r\u00e9compenser ses grandes vedettes. FiFi comme Fragrance Foundation, l\u2019association am\u00e9ricaine organisatrice de ces \u00e9v\u00e9nements, disposant de branches en France et au Royaume-Uni. Chaque ann\u00e9e, les FiFi Awards se tiennent \u00e0 des dates diff\u00e9rentes \u00e0 Paris, New York et Londres pour c\u00e9l\u00e9brer ainsi le parfum et ses professionnel-le-s. Plusieurs prix y sont d\u00e9cern\u00e9s, depuis celui du \u00ab\u00a0plus beau flacon\u00a0\u00bb jusqu\u2019au prix du \u00ab\u00a0meilleur parfum f\u00e9minin dans le circuit s\u00e9lectif\u00a0\u00bb en passant par \u00ab\u00a0la meilleure communication publicitaire \u00bb. Les FiFi Awards parisiens ont ainsi r\u00e9uni leur petit monde le 14 avril dernier au Lido. Les prix ont \u00e9t\u00e9 attribu\u00e9s par quatre grandes familles de votants\u00a0: les professionnels de l\u2019industrie du parfum (marques membres de la Fragrance Foundation), le public (plus de 35000 internautes), les experts (journalistes, blogueurs) et des personnalit\u00e9s du monde artistique et culturel. Le tout sous l\u2019\u0153il attentif du couturier Jean-Charles de Castelbajac, choisi pour pr\u00e9sider l\u2019\u00e9dition 2016.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Jackpot pour le parfum unisexe\u00a0!<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u2019est sans surprise que La Vie est Belle, Eau de parfum intense de Lanc\u00f4me, <em>blockbuster<\/em> de l\u2019ann\u00e9e 2015, a \u00e9t\u00e9 sacr\u00e9 par les internautes Meilleur parfum f\u00e9minin dans le circuit s\u00e9lectif. Plus surprenant\u00a0: les professionnels du secteur\u00a0ont pour leur part \u00e9lu Le Jardin de Monsieur Li, parfum ouvertement transgenre d\u2019Herm\u00e8s, meilleure fragrance masculine ET meilleure fragrance f\u00e9minine\u00a0! C\u2019est en effet la premi\u00e8re fois dans l\u2019histoire de la Fragrance Foundation France qu\u2019un m\u00eame parfum est ainsi prim\u00e9 en masculin et en f\u00e9minin pour la justesse de sa fragrance. Le jury des experts a quant \u00e0 lui distingu\u00e9 des parfums dits confidentiels. Le FiFi Award du meilleur parfum de niche est revenu \u00e0 Tabac Tabou de Parfum d\u2019Empire tandis que Misia de Chanel d\u00e9crochait le Fifi Award du meilleur parfum d\u2019une collection de grande marque. Clou du spectacle, le FiFi d\u2019Or d\u00e9cern\u00e9 par un jury compos\u00e9 de personnalit\u00e9s du monde artistique et culturel a r\u00e9compens\u00e9 le masculin Icon de Dunhill et le f\u00e9minin l\u2019Extase de Nina Ricci pour leur \u00ab\u00a0excellence globale\u00a0\u00bb, tenant compte de la fragrance, du design du flacon et de la communication.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Les \u00e9ditions britanniques et am\u00e9ricaines des FiFi Awards auront lieu respectivement les 12 mai et 7 juin prochains. Shoelifer vous tient au jus\u00a0!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si le 7e art a ses Oscars et ses Ours, le parfum a ses FiFi Awards, preuve que l\u2019univers du parfum sait lui aussi d\u00e9rouler le tapis rouge, braquer les projecteurs sur ses \u00e9toiles montantes et r\u00e9compenser ses grandes vedettes &#8230;<\/p>\n","protected":false},"author":13,"featured_media":2508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16935],"tags":[1199,1222,1270,1444,1559,1560,1561,1562,1563],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fifi awards: et le gagnant est... | Shoelifer.com<\/title>\n<meta name=\"description\" content=\"Quels 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