{"id":13923,"date":"2017-03-13T00:00:00","date_gmt":"2017-03-12T23:00:00","guid":{"rendered":"http:\/\/shoelifer.com\/2017\/03\/13\/beaute-dove-testino\/"},"modified":"2020-08-30T13:10:21","modified_gmt":"2020-08-30T12:10:21","slug":"beaute-dove-testino","status":"publish","type":"post","link":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/","title":{"rendered":"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO"},"content":{"rendered":"[vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_column_text][\/vc_column_text]<aside class=\"gap cf\" style=\"height:20px;\"><\/aside>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Mario Testino s\u2019invite dans la nouvelle campagne Dove et signe des clich\u00e9s mettant en sc\u00e8ne des femmes \u00ab\u00a0ordinaires\u00a0\u00bb, montrant leur beaut\u00e9\u2026 sans retouche. Si l\u2019initiative de la marque de produits de beaut\u00e9 n\u2019est pas nouvelle, c\u2019est une premi\u00e8re pour le c\u00e9l\u00e8bre photographe habitu\u00e9 \u00e0 mitrailler des mannequins au \u00ab\u00a0corps mode\u00a0\u00bb, selon l\u2019expression ch\u00e8re \u00e0 Karl Lagerfeld. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Enfant, il se destinait \u00e0 devenir pr\u00eatre. Le cosmos, le mektoub \u2013ou bien le hasard\u00a0?\u2013 en a d\u00e9cid\u00e9 autrement. Il a fini\u2026 photographe de mode. Et pas n\u2019importe lequel. Lui, c\u2019est Mario Testino, photographe p\u00e9ruvien de talent, docteur \u00e8s clich\u00e9s graphiques et mises en sc\u00e8ne aussi g\u00e9niales que provocatrices. Celui qui, avec Tom Ford et Carine Roitfeld, a \u00e9t\u00e9 \u00e0 l\u2019origine de la sulfureuse tendance porno chic en vogue dans les ann\u00e9es 2000, vient de nous surprendre (tr\u00e8s agr\u00e9ablement) en signant les clich\u00e9s de la <a style=\"color: #000000;\" href=\"http:\/\/www.dove.com\/fr\/stories\/campaigns\/60-years-of-realbeauty.html\" target=\"_blank\" rel=\"noopener noreferrer\">derni\u00e8re campagne de communication de la marque Dove<\/a> \u00ab\u00a0Dove Real Beauty Pledge\u00a0\u00bb. Ce shooting a regroup\u00e9 32 femmes \u00e2g\u00e9es de 11 \u00e0 71 ans, de corpulences diverses et originaires de 15 pays diff\u00e9rents. En orchestrant cette nouvelle campagne (la premi\u00e8re campagne du genre r\u00e9alis\u00e9e par Dove remonte \u00e0 2004), la marque phare du groupe Unilever entend \u00ab\u00a0<em>aider les jeunes filles \u00e0 renforcer leur self-esteem en les encourageant \u00e0 s\u2019aimer telles qu\u2019elles sont<\/em>\u00a0\u00bb. Exit donc le recours aux mannequins professionnels, aux retouches num\u00e9riques et au concept de beaut\u00e9 \u00ab\u00a0inatteignable\u00a0\u00bb, h\u00e9las toujours de rigueur sur la plan\u00e8te mode et beaut\u00e9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Clich\u00e9s et cons\u00e9quences<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Une chose est s\u00fbre\u00a0: lorsqu\u2019il s\u2019agit de vendre un produit cosm\u00e9tique, les photographies v\u00e9hiculent trop souvent une image st\u00e9r\u00e9otyp\u00e9e de la f\u00e9minit\u00e9, impossible \u00e0 atteindre et jug\u00e9e ali\u00e9nante par bon nombre de figures f\u00e9ministes. Surtout, elles auraient des cons\u00e9quences terrifiantes pour Mona Cholet, journaliste sp\u00e9cialiste du rapport aux corps\u00a0: \u00ab\u00a0<em>Les cons\u00e9quences de cette ali\u00e9nation sont loin de se limiter \u00e0 une perte de temps, d&#8217;argent et d&#8217;\u00e9nergie. [\u2026] Elles les am\u00e8nent \u00e0 tout accepter de leur entourage\u00a0[\u2026], \u00e0 ne pas savoir exister autrement que par la s\u00e9duction, se condamnant ainsi \u00e0 un \u00e9tat de subordination permanente [\u2026]<\/em>\u00bb \u00e9crit-elle dans<em>\u00a0<\/em><a style=\"color: #000000;\" href=\"http:\/\/livremoi.ma\/search\/standard\/view\/gencod\/9782707185815\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Beaut\u00e9 fatale.\u00a0<\/em><\/a>Une analyse partag\u00e9e par l\u2019auteure et consultante politique am\u00e9ricaine Naomi Wolf qui, d\u00e9j\u00e0 en 1991, dans son essai controvers\u00e9.<\/span>\u00a0<span style=\"color: #000000;\"><em>Quand la beaut\u00e9 fait mal<\/em>, pointait du doigt la responsabilit\u00e9 de l\u2019industrie de la mode et de la beaut\u00e9 dans l\u2019augmentation des cas d\u2019anorexie mentale en Am\u00e9rique du Nord.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>\u00ab\u00a0Pour que la femme se sente puissante\u00a0\u00bb<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Interrog\u00e9 sur les motivations qui l\u2019ont pouss\u00e9 \u00e0 superviser la campagne Dove, Mario Testino r\u00e9pond que \u00ab <em>la fa\u00e7on dont Dove offre le pouvoir aux femmes pour rendre hommage \u00e0 leur beaut\u00e9 unique me parle depuis longtemps. Un photographe a le choix : il peut ne penser qu&#8217;\u00e0 lui en utilisant des techniques avant-gardistes, en captant parfois la fragilit\u00e9 des femmes, ou bien il peut faire don de l&#8217;image \u00e0 la femme qui se trouve en face de son objectif en la laissant appara\u00eetre telle qu&#8217;elle est pour qu&#8217;elle se sente puissante<\/em>\u00bb. <\/span><span style=\"color: #ff0000;\"><span style=\"color: #000000;\">Une mani\u00e8re pour le photographe de d\u00e9noncer deux syst\u00e8mes normatifs franchement \u00e9nervants : celui qui impose \u00e0 la femme de tout faire pour \u00eatre s\u00e9duisante et celui qui, au contraire, la somme d\u2019\u00eatre dans la retenue, le politiquement correct, la modestie. Les femmes de la campagne de Dove ont pos\u00e9 naturellement, sans que le photographe cherche \u00e0 les faire entrer dans un moule, \u00e0 changer leur style.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Enfin, si vous pr\u00e9voyez un s\u00e9jour \u00e0 Berlin cet \u00e9t\u00e9, nous ne pouvons que vous conseiller de faire une halte \u00e0 la <em>Helmut Newton Foundation<\/em> o\u00f9 se tiendra du 7 juin au 19 novembre 2017 une exposition d\u00e9di\u00e9e notamment au travail de Mario Testino \u00e0 travers l\u2019exposition de clich\u00e9s de mode et de nus in\u00e9dits. L\u2019information sera disponible tr\u00e8s prochainement sur le <a style=\"color: #000000;\" href=\"http:\/\/www.helmut-newton.com\/exhibitions\/\" target=\"_blank\" rel=\"noopener noreferrer\">site<\/a> de la fondation.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Mario Testino s\u2019invite dans la nouvelle campagne Dove et signe des clich\u00e9s mettant en sc\u00e8ne des femmes \u00ab ordinaires \u00bb, montrant leur beaut\u00e9\u2026 sans retouche.<\/p>\n","protected":false},"author":13,"featured_media":11931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16945],"tags":[2648,2649,2650,2651,2652,2653,2654,2655],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v21.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO | Shoelifer.com<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s l&#039;\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s l&#039;\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/\" \/>\n<meta property=\"og:site_name\" content=\"Shoelifer.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shoelifer\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-12T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-30T12:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serafina-hub.com\/new_en\/wp-content\/uploads\/2017\/06\/Shoelifer-Dove-Testino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shoelifer Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shoelifer Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/\",\"url\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/\",\"name\":\"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO | Shoelifer.com\",\"isPartOf\":{\"@id\":\"https:\/\/serafina-hub.com\/new_en\/#website\"},\"datePublished\":\"2017-03-12T23:00:00+00:00\",\"dateModified\":\"2020-08-30T12:10:21+00:00\",\"author\":{\"@id\":\"https:\/\/serafina-hub.com\/new_en\/#\/schema\/person\/e28fc8533e027ef8e98c0a7bafa62dd6\"},\"description\":\"Apr\u00e8s l'\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.\",\"breadcrumb\":{\"@id\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/serafina-hub.com\/new_en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/serafina-hub.com\/new_en\/#website\",\"url\":\"https:\/\/serafina-hub.com\/new_en\/\",\"name\":\"Shoelifer.com\",\"description\":\"Style Trotter\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/serafina-hub.com\/new_en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/serafina-hub.com\/new_en\/#\/schema\/person\/e28fc8533e027ef8e98c0a7bafa62dd6\",\"name\":\"Shoelifer Team\",\"description\":\"Professionnels de la mode et du luxe, ils sont journalistes, stylistes ou photographes et surtout aguerris de longue date \u00e0 l\u2019exercice du style et de la cr\u00e9ation. Ils ont particip\u00e9 \u00e0 la gen\u00e8se de ce site et collaborent au quotidien, avec fra\u00eecheur et non sans esprit critique, \u00e0 forger son caract\u00e8re. D\u00e9couvrez la petite famille de Shoelifer.\",\"url\":\"https:\/\/serafina-hub.com\/new_en\/author\/shoelifer-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO | Shoelifer.com","description":"Apr\u00e8s l'\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/","og_locale":"fr_FR","og_type":"article","og_title":"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO","og_description":"Apr\u00e8s l'\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.","og_url":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/","og_site_name":"Shoelifer.com","article_publisher":"https:\/\/www.facebook.com\/shoelifer","article_published_time":"2017-03-12T23:00:00+00:00","article_modified_time":"2020-08-30T12:10:21+00:00","og_image":[{"width":840,"height":560,"url":"https:\/\/serafina-hub.com\/new_en\/wp-content\/uploads\/2017\/06\/Shoelifer-Dove-Testino.jpg","type":"image\/jpeg"}],"author":"Shoelifer Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Shoelifer Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/","url":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/","name":"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO | Shoelifer.com","isPartOf":{"@id":"https:\/\/serafina-hub.com\/new_en\/#website"},"datePublished":"2017-03-12T23:00:00+00:00","dateModified":"2020-08-30T12:10:21+00:00","author":{"@id":"https:\/\/serafina-hub.com\/new_en\/#\/schema\/person\/e28fc8533e027ef8e98c0a7bafa62dd6"},"description":"Apr\u00e8s l'\u00e8re du porno chic, Mario Testing signe les clich\u00e9s de la derni\u00e8re campagne de communication de la marque Dove \u00ab Dove Real Beauty Pledge \u00bb.","breadcrumb":{"@id":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/actus-lifestyle\/beaute-dove-testino\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serafina-hub.com\/new_en\/"},{"@type":"ListItem","position":2,"name":"Z\u00c9RO PORNO, Z\u00c9RO RETOUCHE : LA BEAUT\u00c9 VUE PAR DOVE ET TESTINO"}]},{"@type":"WebSite","@id":"https:\/\/serafina-hub.com\/new_en\/#website","url":"https:\/\/serafina-hub.com\/new_en\/","name":"Shoelifer.com","description":"Style Trotter","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serafina-hub.com\/new_en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/serafina-hub.com\/new_en\/#\/schema\/person\/e28fc8533e027ef8e98c0a7bafa62dd6","name":"Shoelifer Team","description":"Professionnels de la mode et du luxe, ils sont journalistes, stylistes ou photographes et surtout aguerris de longue date \u00e0 l\u2019exercice du style et de la cr\u00e9ation. Ils ont particip\u00e9 \u00e0 la gen\u00e8se de ce site et collaborent au quotidien, avec fra\u00eecheur et non sans esprit critique, \u00e0 forger son caract\u00e8re. D\u00e9couvrez la petite famille de Shoelifer.","url":"https:\/\/serafina-hub.com\/new_en\/author\/shoelifer-team\/"}]}},"images":{"medium":"https:\/\/serafina-hub.com\/new_en\/wp-content\/uploads\/2017\/06\/Shoelifer-Dove-Testino-300x200.jpg","large":"https:\/\/serafina-hub.com\/new_en\/wp-content\/uploads\/2017\/06\/Shoelifer-Dove-Testino.jpg"},"_links":{"self":[{"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/posts\/13923"}],"collection":[{"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/comments?post=13923"}],"version-history":[{"count":1,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/posts\/13923\/revisions"}],"predecessor-version":[{"id":26892,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/posts\/13923\/revisions\/26892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/media\/11931"}],"wp:attachment":[{"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/media?parent=13923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/categories?post=13923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serafina-hub.com\/new_en\/wp-json\/wp\/v2\/tags?post=13923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}