{"id":19685,"date":"2018-04-02T18:35:22","date_gmt":"2018-04-02T16:35:22","guid":{"rendered":"http:\/\/shoelifer.com\/?p=19685"},"modified":"2020-08-30T13:10:55","modified_gmt":"2020-08-30T12:10:55","slug":"deco-chouf-design-italien-made-in-marrakech","status":"publish","type":"post","link":"https:\/\/serafina-hub.com\/new_en\/lifestyle\/deco\/deco-chouf-design-italien-made-in-marrakech\/","title":{"rendered":"D\u00c9CO : CH(O)UF ! DU DESIGN ITALIEN MADE IN MARRAKECH"},"content":{"rendered":"

\u00ab\u00a0Chouf\u00a0!\u00a0<\/em>\u00bb, c\u2019est une invitation ou un ordre\u00a0:\u00a0\u00ab\u00a0Regarde\u00a0!\u00a0<\/em>\u00bb. Cette injonction dont le ton ne se traduit pas, Silvia Michielotto l\u2019a bien comprise. Avec ses associ\u00e9s Stefania Bucciero et Antonio Micheli, elle a su voir et regarder Marrakech et y puiser une inspiration bien particuli\u00e8re. Les trois Italiens y ont lanc\u00e9 Ch(o)uf\u00a0! Project<\/a>, un studio multidisciplinaire de cr\u00e9ation et de consulting. L\u2019id\u00e9e\u00a0? Allier l\u2019artisanat traditionnel marocain \u00e0 leur vision tr\u00e8s contemporaine \u2013et tr\u00e8s italienne\u2013 du design. Shoelifer a craqu\u00e9 pour l\u2019esth\u00e9tique de leur vaisselle, carrelage et mobilier. A qui le tour\u00a0?<\/span><\/p>\n

\u00ab\u00a0Guarda\u00a0!\u00a0\u00bb
\n<\/em><\/span>– \u00ab Guarda !\u00a0<\/em>\u00bb\u00a0(\u00ab\u00a0Regarde\u00a0\u00bb en italien).
\n<\/span>– \u00ab\u00a0Chouf !\u00a0 Chouf !<\/em> \u00bb Le nom de leur studio na\u00eet presque comme une blague.<\/span><\/p>\n

Tout a commenc\u00e9 lors de promenades dans la m\u00e9dina, dans le pittoresque et photog\u00e9nique labyrinthe des souks et bazars. Le week-end, les trois architectes \u2013et n\u00e9anmoins amis\u2013 fl\u00e2nent \u00e0 la recherche de lustres, de tapis, de poteries ou encore de forgerons pour d\u00e9corer leur riad. Venus de Rome ou Milan, deux villes aussi riches en histoire qu\u2019en merveilles architecturales, Silvia, Stefania et Antonio sont cependant envo\u00fbt\u00e9s par les artisans de la m\u00e9dina, leur inventivit\u00e9 et leur savoir-faire, par la diversit\u00e9 des mati\u00e8res travaill\u00e9es, par l\u2019ambiance\u2026 Bref, par le charme de Marrakech.\u00a0<\/span><\/p>\n

Puis la nature (et une bonne dose de d\u00e9formation professionnelle) reprenant le dessus, ils se retrouvent entour\u00e9s par des dizaines d\u2019\u00e9chantillons de carreaux de ciment et de tissus locaux ou import\u00e9s d\u2019Asie, d\u2019Afrique et d\u2019Europe ; des tas de photos, croquis, maquettes et des prototypes de meubles en bois, bambou, osier et chanvre…\u00a0Ch(o)uf !<\/em><\/strong>\u00a0est n\u00e9. Nous sommes en 2014 et entre les projets de d\u00e9coration d\u2019int\u00e9rieur, les premi\u00e8res cr\u00e9ations de carreaux, assiettes, carafes, luminaires et meubles voient le jour.<\/span><\/p>\n

S\u2019il y avait besoin d\u2019une nouvelle preuve que les cultures italiennes et marocaines se marient \u00e0 la perfection, elle se trouve dans les cr\u00e9ations de Ch(o)uf\u00a0!<\/em>\u00a0: la puret\u00e9 du design italien et l\u2019excellence de l\u2019artisanat marocain en un produit.
\n<\/span>https:\/\/www.instagram.com\/choufproject<\/a><\/p>\n

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\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Allier l\u2019artisanat traditionnel marocain \u00e0 leur vision tr\u00e8s contemporaine \u2013et tr\u00e8s italienne\u2013 du design. Shoelifer a craqu\u00e9 pour Chouf, l\u2019esth\u00e9tique de sa vaisselle, carrelage et mobilier. <\/p>\n","protected":false},"author":17,"featured_media":19686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16953],"tags":[1245,6532,6533,6534,6535,6536,6537,6538],"yoast_head":"\nD\u00c9CO : CH(O)UF ! DU DESIGN ITALIEN MADE IN MARRAKECH<\/title>\n<meta name=\"description\" content=\"Allier l\u2019artisanat traditionnel marocain \u00e0 leur vision tr\u00e8s contemporaine \u2013et tr\u00e8s italienne\u2013 du design. Shoelifer a craqu\u00e9 pour Chouf, l\u2019esth\u00e9tique de sa vaisselle, carrelage et mobilier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/deco\/deco-chouf-design-italien-made-in-marrakech\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00c9CO : CH(O)UF ! DU DESIGN ITALIEN MADE IN MARRAKECH\" \/>\n<meta property=\"og:description\" content=\"Allier l\u2019artisanat traditionnel marocain \u00e0 leur vision tr\u00e8s contemporaine \u2013et tr\u00e8s italienne\u2013 du design. Shoelifer a craqu\u00e9 pour Chouf, l\u2019esth\u00e9tique de sa vaisselle, carrelage et mobilier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/deco\/deco-chouf-design-italien-made-in-marrakech\/\" \/>\n<meta property=\"og:site_name\" content=\"Shoelifer.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/shoelifer\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-02T16:35:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-30T12:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serafina-hub.com\/new_en\/wp-content\/uploads\/2018\/04\/Shoelifer_UNE_CHOUF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farah Nadifi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farah Nadifi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/deco\/deco-chouf-design-italien-made-in-marrakech\/\",\"url\":\"https:\/\/serafina-hub.com\/new_en\/lifestyle\/deco\/deco-chouf-design-italien-made-in-marrakech\/\",\"name\":\"D\u00c9CO : CH(O)UF ! 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